Exciting News! MarsQuest VR Experience Showcased at the Technical Museum!

Imitera's MarsQuest and Tekniska Muséet

We are delighted to announce that our VR experience, MarsQuest, was showcased at the Technical Museum on September 22nd. Visitors had the opportunity to travel to Mars in Virtual Reality, explore the red planet, and undertake missions just like real astronauts. A big thank you to Astronomisk Ungdom (Astronomical Youth) for assisting on-site and to everyone who came to experience our creation. If you missed it, you can dive into MarsQuest anytime here at AppLab!

If you want to delve even deeper into the subject, here is an interview with CEO John Nilsson, from the Nordea Open in Båstad last summer.

Exciting Collaboration!

AlixLabs and Imitera

We're thrilled to announce our groundbreaking partnership with AlixLabs! Together, we're leveraging Imitera's cutting-edge Extended Reality (XR) solutions to revolutionize the visualization of atomic-level semiconductor manufacturing. Our state-of-the-art XR platform will provide AlixLabs with a unique virtual representation of atomic interactions, enabling real-time testing and fostering collaboration like never before. Stay tuned for more updates on this transformative journey! Read more here

Pioneering the Future of Air Travel with VR!

OceanSky Cruises and Imitera

We're ecstatic to share our collaboration with OceanSky Cruises, a trailblazer in sustainable aviation. After showcasing a demo, our partnership took flight. With Imitera's VR platform, we're bringing to life the interiors of a modern large-scale airship, marking the first airship expedition in nearly a century. Imagine collaborating in real-time inside a luxurious airship gondola, sharing ideas with global teams, all while enjoying breathtaking views. Stay tuned for more on this innovative journey with OceanSky Cruises! 

Note: The image depicts a digital concept of a potential airship gondola design.

I.S.A.A.C. and Imitera to Revolutionize Space Industry With Unique XR Solutions

I.S.A.A.C. and Imitera will bring space to earth with smart interactive Extended Reality solutions. From left: John Nilsson, CEO Imitera, Petra Kaur, CCO Imitera, Cecilia Hertz, Founder I.S.A.A.C., and Mattias Hansson, CEO I.S.A.A.C.

We are proud to announce that Imitera and I.S.A.A.C, International Space Asset Acceleration Company AB the 16 of February 2023 signed a LOI agreeing on a new Joint Venture (JV). The purpose is to solve business challenges in the space industry through the use of Extended Reality (XR) applications. The JV, with the tagline "Take Space innovations to Earth via XR", will bring together the expertise of both parties to simplify the use of innovative XR solutions in the space industry.

The space industry is facing significant challenges in accessing, displaying, and demonstrating objects in the real world. We intend to address these challenges by utilizing the latest XR technologies and... Read more (English)

Koenigsegg Extreme Tech-Club

Koenigsegg ExtremeTech-Club Imitera

We at Imitera, are excited to announce that we have joined the Koenigsegg ExtremeTech-Club. This exclusive prestigious group of technology experts is dedicated to advancing the state of the art in automotive engineering, and we are thrilled to be a part of it

As a member of the club, we will be working with Koenigsegg and its other members, to provide ideas and insights for future improvements to their incredible cars. We believe that our expertise in cutting-edge technologies like Virtual and Augmented Reality and the upcoming Metaverse, can help Koenigsegg push the boundaries of what is possible in the automotive world.

The "Ariane 6" immersive experience by Imitera

Jessica Meir, den svensk-amerikanska astronauten, guidas runt i den virtuella versionen av uppskjutningsplatsen i Franska Guyana, och visar upp den fullskaliga Ariane 6 med en avatar som sig själv, under ett besök på Universeum, Göteborg.

Jessica Meir, the Swedish-American astronaut, is guided around the virtual version of the launch site in French Guiana, showing off the full-scale Ariane 6 with an avatar like herself, during a visit to Universeum, Gothenburg.

Want to show off what your company is building for the Ariane 6 Rocket on location in French Guiana? With our VR-experience you can! In this day and age, the need to visually impress customers and other parties is paramount. With Imitera’s virtual around-the-clock Ariane 6 expo this is just a headset away. Meet customers inside VR and guide them “on location” in a full-scale virtual representation of the Ariane 6 launch site in French Guiana and show them the actual location of your products on the rocket. It will be brand building and can have a positive effect in attracting and educating new talents to your company.

As you do not have to be in the same physical space as the visitors it might even
save you or a client a business trip or two. It's a safe and secure way to show your work at family events and expos. Don’t miss out on being part of the first virtual expo of Ariane 6. With VR the sky is not the limit!

Carolina Kalliokorpi (right), program manager for GKN Aerospace, guides the Swedish foreign trade minister Anna Hallberg and state secretary Krister Nilsson around the virtual Ariane 6, while visiting the GKN Aerospace plant in Trollhättan, Sweden

Carolina Kalliokorpi (right), program manager for GKN Aerospace, guides the Swedish foreign trade minister Anna Hallberg and state secretary Krister Nilsson around the virtual Ariane 6, while visiting the GKN Aerospace plant in Trollhättan, Sweden

Unique benefits:

  • Easy setup for any employee
  • No technical knowledge needed for visitors
  • Users meet each other in VR as themselves
  • Over 15 million potential visitors, steadily growing
  • Can be both private and public
  • Meet over long distances
  • The experience is available around the clock, all year
  • Can be visited from an office branch or from home
  • Brand building
  • Personal or virtual guide
  • Reduce the number of trips for employees and customers
  • Full-scale and miniature models
  • Can be infinitely expanded
  • Link unique showroom for your other products




The Ariane 6 rocket in the French Guyana


Get ready for an adrenaline rush like never before with the newest addition to the world of virtual reality gaming: the fast-paced hoverbike game!

Introducing "HoverBlade", the newest and most exciting hoverbike virtual reality game to hit the market. In this fast-paced game, players will get to experience the thrill of flying at high speeds through futuristic landscapes on their very own hoverbike

Future features of "HoverBlade" include multiple levels of customization for your hoverbike. Players can choose from a variety of models and designs, and can even customize the colors and decals to make their hoverbike truly their own.

But customization options aside, the real draw of "HoverBlade" is the intense gameplay. Players will have to navigate through challenging courses, dodging obstacles and competing against other players for the top spot. With intense action and challenging courses, players will need to have quick reflexes and master the controls of their hoverbike in order to succeed. And with the game's virtual reality capabilities, it will feel like you're actually on a hoverbike, flying through the air.

But don't just take our word for it - try "HoverBlade" for yourself and see how you fare against other players. The sensation of speed and the rush of wind on your face will have you coming back for more. So why wait? Get ready to take the virtual world by storm on your very own hoverbike in "HoverBlade". Your heart will be pounding and your hands will be sweating, but you won't be able to stop until you cross the finish line first. The future of gaming is here - are you ready to join the "HoverBlade" revolution?


Are you ready to explore the red planet like never before? With MarsQuest, you and your guests can experience the thrill of virtual reality in an exciting Mars setting.

Step into our VR experience and be transported to the surface of Mars, where the success of the Mars mission on this fascinating planet is up to you. You will feel like you're really there, with stunning graphics and realistic motion.

But MarsQuest isn’t a VR game - it's an experience that you share with your guests, whether it be friends at a party or potential business clients at an exhibit.

Whether you're a space enthusiast or just looking for a unique and exciting way to introduce your guests to VR, MarsQuest has something for everyone. So why wait? Go on your MarsQuest adventure today and take your first steps on the red planet. The future of exploration is here - are you ready to join us?

Download MarsQuest from Meta

Pop-in & Play

Many children chooses computer games over reading a book. Now there is a new smart app, "Pop-In & Play" to motivate children to read. With Augmented Reality technology (AR), we give published books new life, by transforming the pictures in them into magic "windows". Through these magic windows the reader is able to have a dialogue with the characters in the books and answer questions, finding the answers in the texts.

It doesn't matter if you have a new or an old version of the physical book, our app works great either way, or as we say, just Pop-In & Play!

App Store

Download Pop-in & Play from Apple App Store

Google Play

Download Pop-in & Play from Google Playstore

Play Magic Chess

We want to introduce more people to the great game of chess, by using new technology to make the impossible possible.

How about discovering how hard it is to play chess in zero gravity? Or see a computer world under the chessboard in our holographic theme – or play as a wizard and make the chess pieces move by themselves?


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