What have you done?
Well... we have done a lot!
Each project starts as an idea and ends with a experience that changes how people learn, decide, or communicate.
Here are a few examples of how leading companies have partnered with imitera to help make the complex - clear.
SJ
SJ contacted us because they wanted to do something extra for Entrepreneur of the Year, where they were the main sponsor together with Volvo Cars.
We created an experience with a strong focus on emotion and engagement.
The result was a highly appreciated event, and when the numbers came in, they spoke for themselves.
SJ has never achieved a higher activation score at any other expo.
The experience has also been reused at several subsequent SJ events, making it a highly cost effective investment with long term value for SJ.
Volvo
We are based at CampX, the Volvo Group innovation hub, right in the middle of the environment shaping the future of transport and industrial solutions.
Here, we have a strong platform for collaborating with several of the Volvo companies that are still part of the Swedish Volvo Group.
Exactly what we do together has to stay within the boundaries of our confidentiality agreements, but these collaborations have been crucial for developing and scaling imitera CORE in real industrial projects.
Sundsvall–Timrå
Airport
One of the most enjoyable projects we carried out was not only together with Sundsvall-Timrå Airport, but also in collaboration with RISE. The goal was to evaluate whether VR works for their training.
The result was a resounding yes.
It works so well that the virtual environment as a training arena actually outperforms the physical one in certain respects.
In VR we can practice scenarios that would be too dangerous to expose people to in real life training. And we can also enable high volume training where real world practice would be too expensive, too time consuming and unsustainable from an environmental perspective.
Rymdstyrelsen
An Imitera classic: The Mars Journey
Christer Fuglesang guides you on a mission to Mars.
This is where we showcased the power of embodied VR.
The Mars Journey is also an example of how imitera CORE creates embodied VR - from tracking head, hands and body position to interacting with objects.
The result is an experience where the user navigates intuitively, without special controllers or memorized button combinations.
Atlant 3D
A client who has taught us as much about nanotechnology as about our own product.
We first built an advanced MR/VR experience where their 3D printer could be placed in the room, several people shared the same space, and you travelled together from the showroom to the cleanroom in Copenhagen - all the way down into the nanoworld.
It became such a powerful sales tool that we then created a simpler, self-guided offline experience focused on explaining the technology clearly and working anywhere, even in the hands of people who had never tried VR before.
Ocean Sky
Here, based on the client’s CAD, we built a VR prototype of the next generation airship - a perfect example of how much you can achieve with relatively modest resources.
In the same virtual airship, teams from Gothenburg, Spain and the US came together, while the CEO joined from an ever changing list of countries, and everyone could walk around together above the North Pole.
The solution uses imitera CORE and our proprietary J-walk technology, which allows users to walk as far as they like on their own feet within just a few square meters of physical space, without treadmills or special hardware.
During the meetings, natural small groups formed just like in real life.
One example was when the chef and the CEO in the VR kitchen realized that the countertops were too high and could decide on changes long before anything was built.
What started as an engineering tool also became a sales aid for the luxury journeys and a training environment for staff accommodation and evacuation routes - a concrete example of how a well designed VR space can replace separate solutions for design, training and sales.
AlixLabs
What would an Imitera customer case be without AlixLabs. They were actually our first nanotech client. And here too, we have in fact created two experiences. The first was a heavily TRON-inspired experience - so TRON-based that the iconic basement from the film was included.
We also had a vast sea of atoms that our developers managed to conjure up even on the very limited Quest 2 headset.
But now we are working on a lighter yet highly accurate version of their digital twin.
Digital twins and simulations are usually heavy stories - technically demanding and something you should think once, maybe twice, about before trying to put them into a wireless VR system.