Understanding
AR, VR, MR, and XR
What is the difference between AR, VR, MR and XR?
AR - Augmented Reality
AR (Augmented Reality) means you see the real world with digital information added on top. You still see your actual surroundings through a phone, tablet or headset, but they are enhanced with text, graphics or 3D objects. A typical example is placing a 3D product model on your desk using your phone camera.
VR - Virtual Reality
VR (Virtual Reality) means you step into a fully digital world. With a VR headset you are cut off from the physical room and moved into a simulated environment, such as a factory floor, a vehicle, a training scenario or a walkthrough of a new product. Everything you see and hear is computer generated.
MR - Mixed Reality
MR (Mixed Reality) sits between AR and VR. Digital objects are anchored to the real world and you can interact with them in a natural way. A machine can stand on your real floor, a panel can be fixed to your real wall and digital elements can react to your position, hands and gaze. You see both the real world and convincing digital content at the same time.
XR - Extended Reality
XR (Extended Reality) is the umbrella term that includes AR, VR and MR. When we talk about XR at Imitera, we mean the full spectrum of spatial experiences, from simple AR overlays to fully embodied VR where you move with your own body in a virtual space powered by Imitera Core.
Which technology should you choose?
For training, remote collaboration, product visualization and sales, the choice between AR, VR, MR and XR depends on how immersive and interactive the experience needs to be.
On this site we describe concrete XR use cases and how imitera CORE helps companies turn complex products, environments and systems into interactive experiences that are easy to understand, share and scale.
imitera offers cutting-edge XR solutions tailored to revolutionize how businesses engage with spatial technologies. Whether you're exploring AR, VR, or MR, our platform provides tools to transform complex environments into intuitive and interactive experiences. With a focus on vr pricing, we ensure cost-effective solutions without compromising on quality, helping companies to scale and innovate effectively. Discover how our solutions can make a difference for your business today, leveraging vr pricing for maximum value.